the Problems & the MaxiMail Solution
Email is one of the most important forms of marketing and business communication. Unfortunately, like anything, it has its problems. Many emails get deleted, are never read or get caught in spam filters, particularly with large email broadcasts. This is not surprising as spam filters are becoming more and more aggressive.
Despite these problems, if used correctly, email is a very strong marketing channel. MaxiMail aims to negate the common email problems and most importantly, maximise deliverability.
MaxiMail can help you get your email delivered and maximise the number of your emails that end up being read by your target audience.
One of the main reasons there are problems with large email broadcasts, is that many businesses use their desktop email solution instead of a specialist solution. This can cause problems with both the network and also the general computer systems at a business, as well as causing deliverability and reporting issues. Desktop email systems, such as Outlook, are simply not designed for large email campaigns!.